H&M - Love it. Share it. Pass it on. Cherish Waste, the latest in our Innovation Stories series, launches 21 April in selected stores and at https://hm.info/61804RwLy.* https://hm.info/61814RwLJ #HM *Local variations may
![Shoppers queue to attend the opening of the first store of Sweden's H&M in Peru, outside the Jockey Plaza mall in Lima, May 8, 2015. The H&M store will open its doors Shoppers queue to attend the opening of the first store of Sweden's H&M in Peru, outside the Jockey Plaza mall in Lima, May 8, 2015. The H&M store will open its doors](https://c8.alamy.com/comp/2CX33FT/shoppers-queue-to-attend-the-opening-of-the-first-store-of-swedens-hm-in-peru-outside-the-jockey-plaza-mall-in-lima-may-8-2015-the-hm-store-will-open-its-doors-tomorrow-may-9-from-1100-am-and-about-500-people-have-lined-up-18-hours-before-it-opens-according-to-local-media-reutersmariana-bazo-2CX33FT.jpg)
Shoppers queue to attend the opening of the first store of Sweden's H&M in Peru, outside the Jockey Plaza mall in Lima, May 8, 2015. The H&M store will open its doors
![Shoppers queue to attend the opening of the first store of Sweden's H&M in Peru, outside the Jockey Plaza mall in Lima, May 8, 2015. The H&M store will open its doors Shoppers queue to attend the opening of the first store of Sweden's H&M in Peru, outside the Jockey Plaza mall in Lima, May 8, 2015. The H&M store will open its doors](https://c8.alamy.com/comp/2CXCMXD/shoppers-queue-to-attend-the-opening-of-the-first-store-of-swedens-hm-in-peru-outside-the-jockey-plaza-mall-in-lima-may-8-2015-the-hm-store-will-open-its-doors-tomorrow-may-9-from-1100-am-and-about-500-people-have-lined-up-18-hours-before-it-opens-according-to-local-media-the-sign-gives-safety-guidelines-for-the-opening-of-the-store-reutersmariana-bazo-2CXCMXD.jpg)